Hi,
I'm ASHLEY
I've always been a creative at heart and have been fortunate to find joy and purpose in many roles, agencies, and industries throughout my career.
I spent 10 years in digital advertising where I helped established and run multiple content creation studios focused on video production, storytelling, and creative strategy. I've worked at small start ups, global agencies, and most recently, one of the largest tech companies in the world. I've been an Intern, Front Desk Girl, Bartender, Baker, Designer, Copywriter, Producer, Manager, and Associate Director. Through it all I always put people first and ask how I can help.
As a second-generation Filipino-American, I have a passion for helping people in under-represented communities break into industries where there might not be a clear path. I love working with diverse, kind, clever, and passionate people who lift each other up to solve complex problems.
I am drawn towards work that has a positive impact in the world, including recently working with the Washington Department of Health on an Emmy award winning campaign to reduce the spread of COVID-19.
Outside of work I love local art, music, food, and politics. I live in Seattle with my husband and two kids where we're making the most of quarantine life.
Work
Experience
2021 - Present
Microsoft | Design Producer, IoT
Supporting a team of researchers, content, and UX designers working to make IoT accessible to all.
2017 - 2021
Colehour & Cohen | Associate Director, Content
Creative and content lead for socially conscious clients. People manager responsible for concepting, strategy, and execution of integrated marketing campaigns.
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Produced a dozen simultaneous integrated campaigns for the WA Department of Health to reduce the spread of COVID-19, correlating with a decline in Covid cases in hotspot counties. Recognized for an Emmy in 2020.
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Produced a music video ad with a remixed version of a college fight song with a dozen celebrities and 50 students, in multiple states in three weeks.
2015 - 2017
POSSIBLE (now Wunderman Thompson) Producer, video & digital content
Established a video content studio at the global agency including defining process, hiring, cross-agency collaboration, and production with a focus on storytelling.
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Created an agile and repeatable customer storytelling video process.
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Staffed and managed countless video productions teams around the country.
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Produced a live stream event remotely with Hannah Simone that had so much engagement it crashed the emerging social platform, Periscope.
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Partnered with Uber to organize a fleet of bicycle bartenders to host cocktail parties in offices around Seattle.
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Hosted a tintype photo booth for 3,000 guests in a 200-year-old home with no air conditioning in New Orleans in August.
2012 - 2015
POSSIBLE | Designer
Executed design projects big and small from executive presenations to web designs while adhering to brand guidelines, tight timelines, and project goals.
2011-2012
Superfad | Client Services Coordinator
I supported office operations and implemented an integrated social media strategy, increasing the company’s social engagement by over 300%
2010 - 2012
School of Visual Concepts
Advertising copywriting, design, digital project management
2006 - 2010
University of Washington
BA | Printmaking, Architecture
